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Customer feedback tool

Turn customer feedback into a backlog you can actually ship from.

One widget on your site collects structured feedback from every user. You manage it in a dashboard. Your AI agent can read the whole thing via MCP.

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The problem

Customer feedback shouldn't live in your inbox

Most teams collect customer feedback the same broken way: a form that emails you, a spreadsheet no one maintains, and a Slack thread that buries the signal. By the time a real prioritization meeting happens, the feedback is old, incomplete, and impossible to act on.

The old way
  • Scattered across channels

    Feedback lands in support tickets, Slack threads, sales calls, and emails. You spend more time finding it than acting on it.

  • No signal on what matters

    A one-off complaint and a request from ten paying customers look the same in an inbox. You can't tell which to prioritize.

  • Users never hear back

    When feedback disappears into a black hole, users stop submitting. The silence compounds and your highest-value signal dries up.

With Reqio
  • Collect feedback in context

    The widget sits on your product, not a separate page. Users submit when they hit friction, not when they remember to open a separate tab.

  • Structured from the first click

    The widget opens to five paths in three groups. Users choose their intent before they type, so every submission arrives categorized.

  • Votes show what actually matters

    Other users upvote what they care about too. A request with twenty votes from paying users is a different kind of signal than one with a single angry comment.

How it works

Embedded feedback in three steps

  1. Paste one script tag

    Copy the snippet from your project dashboard and paste it before your closing body tag. The widget loads asynchronously so it never slows your page.

  2. Users submit and vote

    Your users pick their path (make a request, report a problem, or talk to you), describe what they need, and submit. Others upvote what they care about.

  3. You triage, prioritize, and ship

    Work from the sorted backlog. Move requests through the status pipeline. Completed requests notify the users who asked, closing the loop without extra work from you.

What you get

Everything a product team needs to act on customer feedback

  • Embeddable widget

    Shadow DOM isolated, one script tag, configurable color and logo. Appears on any page without touching your styles or slowing your load time.

  • Structured backlog

    Every submission is categorized, votable, and sortable. Filter by status, category, or vote count. Nothing gets lost.

  • Revenue-weighted votes

    Tag users with their MRR tier using the identity SDK. See whether the loudest requests are coming from free users or your top-paying customers.

  • Status updates to users

    When you move a request to Completed, the users who asked for it are notified. Feedback stops feeling like shouting into a void.

  • Team collaboration

    Invite developers to your project. Share the backlog, add internal notes, and move requests forward together without sharing your account.

  • Full project management via MCP

    Every project ships a built-in MCP server with 20 tools. Your AI coding agent can triage requests, reply to conversations, send announcements, and configure the widget, all at your permission level and without custom integration.

Close the loop

Replies land right back in the thread

When Reqio sends a status notification to a user and they reply to that email, the reply lands directly in the conversation thread in your dashboard. No separate inbox, no copy-paste. The conversation stays in one place, whether your team initiated or the user did.

Announcements

Tell your users when something ships

Send a project-wide announcement to all your project contacts from the dashboard or via the MCP server. Use it to follow up on a shipped feature, share an update, or tell upvoters about a change they asked for. Intentional, not automated.

Common questions about customer feedback

  • What is a customer feedback tool?

    A customer feedback tool is software that helps you collect, organize, and act on feedback from your users. The best tools embed directly in your product (not a separate survey form) so users submit in context. Reqio does this with an embeddable widget that drops onto any site in one script tag.

  • How is Reqio different from a feedback survey or a support inbox?

    Surveys ask questions on your schedule. Inboxes pile up. Reqio sits on your product and lets users submit feedback whenever they run into something, in the exact context where it matters. The widget routes each submission into the right flow from the first tap, so you get structured signal, not a pile of freeform text to manually triage.

  • Can I see which paying customers submitted feedback?

    Yes. Reqio's identity SDK (available for Node.js, Next.js, Python, PHP, Ruby, and Go) lets you pass a signed identity token to the widget. The backlog then shows you which requests came from identified users, including their MRR tier if you pass it. This revenue-weighted view shows you what paying customers actually want, not just what's most popular with free-tier signups.

  • What happens when you mark a request as completed?

    When a request hits Completed, whether you, a teammate, or your AI agent via the MCP `change_status` tool flipped the status, every subscriber gets an email and an in-widget notification. Upvoting a request opts the user into this automatically. The loop closes without any extra work from you.

  • Does the feedback widget slow my site?

    No. The Reqio widget loads asynchronously and mounts inside a Shadow DOM, so it has no impact on your page's render path. It doesn't block your critical resources and doesn't touch your existing styles. The bundle is small and served from a CDN.

  • Is there a free plan for customer feedback?

    Yes. The Free plan includes one project with community voting, no credit card required. Paid plans unlock additional projects, higher identity-tracking limits, team seats, and more AI agent calls per day. See the pricing page for the full breakdown.

Pricing

Start free. Upgrade when you're ready.

The free plan includes one project and community voting. No credit card required.

Free

For solo builders testing the waters.

$0/mo
Get started free
  • 1 project
  • Up to 15 open feature requests
  • Track 15 customers by name and revenue (MRR)
  • Community upvoting
  • 25 AI agent calls per day (read-only)
  • Reqio badge on your widget
Most popular

Pro

For teams actively shipping based on user feedback.

$24.17/mo

billed annually $290

Upgrade to Pro
  • Up to 2 projects
  • Unlimited feature requests
  • Track 100 customers by name and revenue (MRR)
  • Threaded comments on requests
  • Internal notes on each request
  • Custom brand color and logo
  • Up to 3 developer seats
  • 300 AI agent calls per day with write access

Business

For scaling teams that need more room to grow.

$82.5/mo

billed annually $990

Upgrade to Business
  • Everything in Pro, plus
  • Up to 10 projects
  • Track 1,000 customers by name and revenue (MRR)
  • Up to 15 developer seats
  • Remove Reqio branding from the widget
  • 3,000 AI agent calls per day with write access

View all plans

Start collecting customer feedback that actually moves your roadmap.

No credit card required · Embed in 2 minutes